You want to know “how to get started with content marketing?” Text, blog post, infographic, video, and quizzes all these are called content. When these are used for retaining or making your customer on a particular strategic purpose, it’s called content marketing. The online world completes its buying and selling method in this getaway. A few years ago and now, what are the changes you can see in the online platform? Now, marketing is not only producing to sell to your customers but also have long term or short term plan to run an effective business.
You don’t need to always publish your niches. Your content can associate with Social awareness. Focus on value, relevance, and consistency for an ultimate goal by driving profit. It is hard to hold new customers than old customers. Consistency: You cannot create your content every day. To engage to your customer day to day update. But how? You can share relevant posts from other platforms. As a result, your customer engagement with you every day.
Sources Of Content
- Blog articles
- Social media marketing
Is Content Marketing a business or job?
The answer you have already known. Yes, you have a job or business opportunity for your career in content marketing.
You have another question on your mind. Why content marketing need for business?
- To get better customers who have more loyalty.
- Reduce cost.
- The final goal is to grow your sales.
Content planned to each point of the buyer Journey
Awareness: Videos, Blogs posts, Social media posts, infographics, quizzes
Consideration: newsletters, events whitepapers, webinars
Decision: Case studies, pricing, Demos.
How To Do Content Curation Right
- Who should I share this with?
- Why would this support them?
- Is this a trust well-intentioned source?
- Is it matchless and well-intentioned of sharing?
Content Marketing Statistics
- Do you believe it? 60% of sellers generate at least one piece of content each day. (eMarketer)
- Content marketing price 62% less than old-style marketing and produces about 3 times as many leads.
- 78% of CMOs trust custom content is the future of advertising.
- 39% of the marketing budget is spent on content marketing by the most effective B2B marketers.
- B2B marketer’s procedure an average of 13 content marketing strategies.
- B2B markers with a documented strategy are more likely to consider themselves effective.
- 69% of vendors say content is bigger to direct mail and PR.
(Custom Content Council)
- 64% of B2B marketers outsource their writing.
- The demand for infographics has increased by 800% in the past year.
- 73% of B2B marketers use YouTube to distribute content.
When You should Optimizing Your Old Content
Step 1: Audit your content
The main stop in the method is to crawl your content
- Screaming frog and deep crawl. (tools)
- Title, URL, Author
- Publication date
- Number of reads
- Word count
- Number of links(inbound/outbound backlinks)
Step 2: Calculate the Value of your content
|No goal or purpose||Informative||Credible|
|Not optimized||Original||High quality|
|No targeted audience||Answers the Question||Useful and informative|
|Inspiring||Valuable and useful than other sites|
Step 3: Fix what to do with your Current Content
|No Changes Needed||Update your Content|
|Accurate and Historic Value all information||Engagement below average|
|Gets good traffic and engagement||No/few conversions|
|Rank Position 1/3||Earned some valuable links and shares|
|Generate conversions||Gets consistent traffic but not good enough|
|Attracted by quality links and social shares|
|Currently gets little or no traffic||You have multiple articles on one topic|
|No longer attracts new links/ shares||One-piece gets some traffic, others get little or none|
|Doesn’t rank on page 1||They do not attract any new links or shares|
|Is it indexed||The article is not ranking on page 1|
|No conversions||The wrong page ranks|
|Two pages are competing on the same SERP|
When You should Delete Your Content/ Content Deletion
- It’s tinny content.
- It’s poorly written/off topic/syndicated/stolen/plagiarized.
- It has no historic significance.
- It has a very low number of page views.
- It has few or no traffic, links, share, conversions, or engagement.
Types of Videos
- Live videos- When you have already engaged, no question gets, no notification goes to anyone if you are newbie, need a strong base.
- Tutorial Videos
- Informational Videos- top 10 mobile world
- Behind-the-scenes Videos- realistic
- User-generated Videos- Make a video according to a user request
As a Content Marketer, you should never miss a single conversion to engage your audience.
- Are there too many questions on the pages?
- Are the answers too short-lived?
- Is the content old-fashioned?
- Does the content link to connected pages?
- What is quality? Is it bouncy, informal, dry, entertaining, etc.?
- What are the calls to action in the answers as well as the project?
- Does the content place customer support downloads and communities?
- Does the content address a prospective customer’s pain points and lead the person to a purchase?
- Is it easy to discover the FAQ?
- Are appropriate images or videos comprised?
White-Papers Content Marketing Strategy
How your brand think and how to present itself and how to reach people?
You cannot use this at the beginning of the marketing strategy. E-books use for awareness at the beginning of your business or marketing strategy but the white paper is a Mid- funnel Content there your customer on consideration mode. B2B perfect for this approach than B2C but creating a brand can be used.
- Background history- Product and service benefits.
- Problems resolution- Which way your audience can get their solution of problems in a practical way and how?
When you go with this strategy
- Increase your brand presence and influence within your industry.
- Launch your company as an industry front-runner and influencer.
- Build trustworthiness and hope.
- Reach out to other industry front-runners and partners.
- Boost your audience’s engagement and inspire readers to share your content on social media.
- Produce leads and gather appreciated information about site visitors.
- Produce inbound links from applicable sources and get quoted.
How looks your white paper!
- Well written
- Well designed
- Well edited
Must-Have These Three Value-Design, Writing, Analysis- Drive Data
- Easily look over and viewed
- Viral capabilities
- Brand awareness
- Increase traffic
- Expert understanding of a subject
Informational and Decision Making Content
- Topic- General Information
- Nurturing- Customer
- Initial Questions- Answer the customer
- Educate- Increase knowledge
Decision making/ promotional content
- Used while influencing the customer decision making process.
- Designed to guide the customer down the Sales Funnel for making decisions.
- Focus on setting you apart from your competitors.
- Consider offering a free trial.
Metrics for User Engagement
- Time spent on page
- Bounce Rate
- Top Exit pages
- Pages per session
- Scroll Depth
- Unique visitors- using the same device
- New and Returning visitors
- Conversion Rate
Mistakes to Avoid
- Weak headlines
- Addressing the wrong audience
- Mentioning your business too much
- Focusing on quantity, not quality
- Failing to monitor your campaigns.
- Lack of content diversity
- Distributing content without a clear purpose.
- Writing for search engines, not humans- You are writing for humans not search engines.
- Not proofreading- If you make a brand
- Organic traffic is minimal
- Minimum use of keyword research
- Content is being found but not read
- Wrong keywords are targeted
- Not marking the trends
- Traffic is declining
- 80% promotion, 20%
Tools or software
As a helping hand, you can use different types of tools for different types of purposes.
- Blog title generator
- Headline Analyzer
- Plagiarism Checker