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Have you hit a wall when it comes to your marketing strategy?
Maybe you’ve plateaued in the number of customers you serve or have converted into long-term prospects.
Sometimes, as business owners, we could all use a jumpstart, whether to help us reach more customers, increase engagement on social media, or simply make more sales.
You’ll find countless tips and tricks out there for helping you do so, but there are some tried and true practices that you should implement that are more essential than the rest.
Below, we look at a few strategies to give your business an extra kick in the right direction.
Get Active Online
Today, all successful businesses have at least one thing in common: social media accounts.
But unlike the common misconception, the goal isn’t to bombard your followers’ feeds with promotions and advertisements.
It’s more about finding a way to understand better what your customers are looking for, listening to and answering their questions, and reaching new customers who may not have known about your business before.
Did you know that 54% of people use social media to research products and brands before buying anything?
This provides even more reason to start your business page!
Start A Collab
There’s no success to be made if you’re a lone wolf in your industry.
Even if you have been met with initially positive feedback from customers, you can only gain more from working together with other brands and businesses.
You can collaborate with other business owners in many different ways, from appearing on podcasts talking about your product or services to pre-planned joint events.
The only point to keep in mind is to choose a business partner in a relevant industry, but that isn’t a direct competitor of yours.
For example, if you’re a comic book store, you could try collaborating with a video game store since you pull in the same kind of customers anyway but aren’t selling the same products.
Share Your Story
If you have a compelling origin story of how your business came to exist in your town, why not share it with the world via a news outlet?
People love supporting family-owned and other small businesses, but they may be unaware of all of the different ones in town.
This is where reaching out to the local paper, or the local news channel can be an excellent PR benefit for you.
You can get some free or affordable advertising out of it and give people a taste of what to expect when they step through your doors.
You’re not necessarily looking to go viral and appear on national stations, but as they say in the movie industry, any publicity is good publicity!
Try Email Marketing
Many people prefer to receive promotions from their favorite stores to their email rather than through text alerts.
That’s why Gmail created a specific “promotions” tab to help you organize your inbox.
So why not use this to your advantage and send your followers promotional emails when and where applicable to your business?
Instead of having to make the same sales pitch to hundreds of people through the phone or at the cash register, you can design a call-to-action and send it to your loyal customers at the click of a button!
Just remember that coming up with an eye-catching subject line is only half the battle. You then need to back it up with your incredible products/services and make sure that you include your brand logos and imagery to help your recipient remember your name.
Setting Reasonable Expectations
Lastly, it’s essential to keep in mind that these are not tips to level up your business to become a Fortune 500 company instantly or overnight.
These are tips that, if executed properly, will open you up to a broader field of potential customers, giving you a chance to branch out and grow over time.
Even if at first you don’t succeed, don’t automatically assume that it’s your fault.
Some marketing strategies work for specific businesses, and some don’t. The critical thing to figure out is what works for you and to stick with it!
